Confirmed : New Reports shows 77% of Nigerian Women are Bleaching

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According to this report I just read on their website:

The skin bleaching trend is getting out of control – especially in Africa. According to a new WHO report, Nigeria has the highest number of women bleaching their skin in Africa. Nigeria polled a whopping 77 percent compared to Togo’s 59 percent.

Even outside the country, in far places like Dubai, business is booming for people who sell, among other cosmetics, skin lighting products.

In our part of the world, one in every 10 dark skinned persons is now a patron of bleaching products, whether consciously or not. Most of us have come across at least one lady who attempts to whiten her skin. They are easily identifiable by the uneven patches of darker skin fading away and the dark color still retained by the joints, the elbows and knuckles.

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